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Powering the future of people-centric marketing   Great marketing starts with the customer   Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being replaced by the customer-driven approach. The customers are dictating the style, quantity, and mediums that marketers must use to reach them and win their business and loyalty.   Customer expectations are changing along with this people-centric evolution. 48% of global consumers expect...

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As new technology and evolving workflows improved the speed of marketing, “real-time” has become the new standard for agile marketers. How do they do it?   HAVE A PROCESS While real-time marketing appears to happen in the moment, the truth is it starts well in advance. Being highly responsive starts with being proactive. Have a process in place that details the needed steps to execute your real-time marketing....

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Pay per click (PPC) is a highly effective marketing tool, but many organizations get it wrong. Wasted spend on PPC is huge, largely because companies bid on the wrong terms and fail to synchronize their paid and natural search campaigns. So what can you do to ensure that these search engine marketing techniques work alongside each other to maximize return on investment spend? First and...

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