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Powering the future of people-centric marketing   Great marketing starts with the customer   Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being replaced by the customer-driven approach. The customers are dictating the style, quantity, and mediums that marketers must use to reach them and win their business and loyalty.   Customer expectations are changing along with this people-centric evolution. 48% of global consumers expect...

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