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Today’s customer is educated and has easy access to information via digital and cloud based solutions. It is vital to understand the most impactful ways to engage customers along the buying journey. There are six stages in the customer experience loop. Your job is to get your customer through this cycle as quickly and efficiently as possible. This is a series of cognitive steps, buyers...

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Powering the future of people-centric marketing   Great marketing starts with the customer   Great marketing today starts with the customer. The brand-centric approach of yesterday is quickly being replaced by the customer-driven approach. The customers are dictating the style, quantity, and mediums that marketers must use to reach them and win their business and loyalty.   Customer expectations are changing along with this people-centric evolution. 48% of global consumers expect...

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