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Does honesty pay on the internet, or are astroturfers deliberately ruining online advertising?   Honest comments have saved me a fortune over the years. They’ve prevented me from buying a vacuum cleaner that had a tendency to explode, steered me away from a nice-looking holiday resort where it turns out, the streets are paved with lager louts’ vomit, and they’ve stopped me from buying games/software that won’t work...

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Stop building communities and start joining in   The internet is changing the way smart companies sell to their customers.   Traditional corporate ad-speak sounds lofty and unapproachable online, especially when the rest of people are talking with human voices. There’s also been a huge shift in the balance of the power. Think how quick and easy it is to fire off an email to customer services when a...

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