TODAY’S BRANDS MUST BE AGILE TO KEEP PACE WITH RAPIDLY CHANGING DEMANDS, TECHNOLOGY, AND CUSTOMER JOURNEY
64 percent of marketing leaders believe that agility is a high priority.
Agility. When we hear the word, we often think of athletes, runners, physical agility. But in Marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new start-ups rising and directly impacting the bottom line of big brands. The difference? Agility. Today’s brands have to keep pace with the rapidly changing consumers, their technology, and their customers’ journeys.
At Unicus Interactive, we are constantly exploring new ways to be agile, not just around our business processes but in how we respond to customers and marketing opportunities. Sometimes we do this in the form of new processes and marketing technology, other times through hiring new skill sets or changing our strategy. From real-time social engagement to predictive lead scoring, nurture marketing to our consumer digital trends research, we are always looking for ways we can become more Agile, as well as empower our customers to do the same. In the end, our story is about how we enable people to better serve their customers.