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March 2017

Maybe you’re just starting out with a blog, or perhaps you already have a site and adding new content page-by-page with your favorite HTML editor is taking more time than it should. It sounds like you need to choose a Content Management System (CMS). Getting the right one when you start out is important because direction can be both difficult and time-consuming later on. So...

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If Steve Jobs had succumbed to it, we may never have witnessed the famous Apple Logo and might still be working in green text on a black screen. What are we talking about? The dreaded creative block.   It’s every designer’s nightmare and it can strike at any moment. So what can you do when things are looking bleak, with no cracking ideas on the horizon and...

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Pay per click (PPC) is a highly effective marketing tool, but many organizations get it wrong. Wasted spend on PPC is huge, largely because companies bid on the wrong terms and fail to synchronize their paid and natural search campaigns. So what can you do to ensure that these search engine marketing techniques work alongside each other to maximize return on investment spend? First and...

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A comparison of PHP (Open Source) vs ASP.net (Commercial), Performance, Cost, Scalability, Support and Complexity   There are hundreds of forum debates and articles on the Internet about whether PHP or ASP.net is a better platform. Unfortunately, most opinions are biased and their preference is typically based on promoting one programming language over the other.   Also, if you pay attention to the dates on those articles and debates,...

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Does honesty pay on the internet, or are astroturfers deliberately ruining online advertising?   Honest comments have saved me a fortune over the years. They’ve prevented me from buying a vacuum cleaner that had a tendency to explode, steered me away from a nice-looking holiday resort where it turns out, the streets are paved with lager louts’ vomit, and they’ve stopped me from buying games/software that won’t work...

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Stop building communities and start joining in   The internet is changing the way smart companies sell to their customers.   Traditional corporate ad-speak sounds lofty and unapproachable online, especially when the rest of people are talking with human voices. There’s also been a huge shift in the balance of the power. Think how quick and easy it is to fire off an email to customer services when a...

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We all know what we think makes an effective website design.   The trouble is, you and I aren’t the customers and we can’t possibly know for sure what works the best across the online audience. We can also waste a lot of time arguing within the design team, or with what analytics guys calls the HiPPO (Highest Paid Person’s Opinion) about what works. But it’s the...

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